Sera Holland

As Ketchum UK CEO, and with a distinguished career spanning over 25 years, Sera brings extensive experience in business leadership and strategic innovation. Since joining Ketchum in 2021, she has held two key roles, Deputy CEO of Ketchum UK, and most recently, Chief Strategy and Innovation Officer for Global Markets. In these capacities, she has been instrumental in driving business growth, co-creating Ketchum’s global innovation agenda and leading global strategic priorities across all markets outside the US. Her achievements have been widely recognised, including being named Drum Marketer of the Year and, most recently, listed in PRovoke’s Innovator 25 class in EMEA for 2023. An active member of industry network WACL, Sera is dedicated to championing access, diversity, and equity for all, actively mentoring through her role as ambassador for Creative Mentors Network and in support of organisations such as Brixton Finishing School. A Fellow of the IPA, Sera authored Effectiveness Essentials for the organisation and brings a passion for strategic excellence and the combined power of creativity and commercial effectiveness to her role.