Martin Baker

Martin joined Channel 4 in 2007. As Chief Commercial Affairs Officer, he is responsible for Channel 4’s Production Finance, Business Affairs, Legal and Compliance, Corporate Legal and Indie Growth Fund teams, comprising some 100 staff made up of lawyers, production finance managers, rights administrators, and other support staff. These departments handle all deal making, contracting and financial management of all original productions commissioned from Independent Producers.

In his role, Martin is also responsible for oversight of Channel 4’s key sports rights relationships, including the Paralympic Games.

Prior to joining Channel 4 he was Senior Vice President, Production and Distribution Operations, IMG Media Ltd, from 2004. Before that, Martin held a number of Business Affairs positions in ITV, starting at Central Independent Television PLC and through a number of corporate changes, culminating in the role of Commercial Director, Content, at Carlton TV.