About

Values

OUR VALUES:

1. Be fair

Have a diligent, detailed and scrutinised voting process for determining the winners.
Maintain a large pool of engaged industry professionals to act as voters and jurors.
Ensure that active voters and jurors are diverse and representative of the demographics of the UK.

2. Actively identify new talent

Build relationships with organisations that teach and foster new talent (eg, film schools).
Encourage new and young filmmakers to participate in the BIFA awards, and other initiatives.
Be open, accessible and communicative with new filmmakers and those starting off in the field.

3. Actively highlight and support excellence and achievement

Remain a tentpole event of the British film industry calendar and increase consumer awareness.
Support nominated and winning films year-round, not just on the night of the awards.
Create opportunities for emerging talent to expand their contacts and further their careers.

4. Encourage conversation and be curious

Keep a finger on the pulse of British film and be a leading contributor to conversations about it.
Explore new ways to reach audiences and deliver messages across different platforms.

5. Be open

Be honest and transparent about BIFA’s work.
Be accessible and communicative to all enquirers.

6. Work for the industry, towards a better industry

Ensure that BIFA’s voice is the industry’s voice through strong representation of leading industry figures in the voters, committees and board.
Reward best practice and work to make the British film industry a more inclusive, less intimidating place to work.

7. Champion cinema

Actively encourage the valuable collective experience of the cinema.
Support independent filmmakers in showing their work in the medium for which it was intended.