Unconscious Bias Training 2019

Tuesday, July 16, 2019

Groundbreaking training for decision-makers in British film

Piloted with BIFA voters in 2018, our Unconscious Bias training programme was designed to help voters recognise and mitigate against potential subliminal biases in their film watching and voting process, such as genre, budget, commerciality, reputation or the gender and race of key creatives or lead actors. Training was delivered to all voters and jurors who cast votes for the 2018 awards and received an overwhelmingly positive response (you can see some comments left by our voters below). This training is supported by ScreenSkills using National Lottery funds awarded by the BFI as part of the Future Film Skills programme.


This year, our training returns and is open to everyone.

BIFA is committed to building a fair and inclusive industry and we believe that making this training accessible to decision-makers in the British film industry outside of BIFA is an important part of that. Join us and our voters at a training session and learn:

  • How the decision-making process works and what factors can influence it
  • Where logical decision-making can go wrong and lead us to illogical conclusions
  • What is an unconscious bias and what can we be unconsciously biased against?
  • How to recognise and mitigate against unconscious biases on a personal level and in group work / discussions
  • How this affects our work in the British film industry

This training equips attendees with vital skills and tools in decision-making, leadership, management and communications. It is relevant and applicable to all film professionals but we’re particularly keen that it is delivered to those with significant decision-making power over projects and personnel, such as:

  • Distributors
  • Sales agents
  • Programmers
  • Producers
  • Commissioners / Financiers
  • Developers
  • Agents
  • Heads of department






Training Sessions

Training will be held at the following sessions. Please click ‘BOOK HERE’ to book a seat at a session. BIFA voters can book to attend an online session if they can’t attend an in-person one.

Session type
Monday 5th August 16:00 In-person

Regent St Cinema

London W1

90 mins £30.00
Tuesday 20th August 19:30 Online 45 mins
Thursday 5th September 12:30 In-person

Regent St Cinema

London W1

90 mins £30.00
Thursday 5th September 19:30 Online 45 mins
Monday 16th September 19:30 Online 45 mins BIFA and BAFTA voters only
Thursday 19th September 10:00 In-person

Curzon Soho

London W1

90 mins £30.00 BOOK HERE
Tuesday 24th September 19:30 Online 45 mins BIFA and BAFTA voters only
Monday 28th October 19:30 Online 45 mins BIFA and BAFTA voters only

* Training is free for BIFA voters. 


Click here to register for one of our training sessions


What to expect

Once you’re booked in, we’ll send you an email confirming your place and asking you to read through some preparatory material. We might even ask you to do a quick quiz or test online, such as the Project Implicit test (try it out here!)

On the day of the session, whether it’s in person or online, please be ready at the venue or at your computer at least 10 minutes before the session is due to start so that we can be on time. If you’re attending an online session, please mute your mic until the Q&A session at the end.

The training sessions are fun and relaxed – our aim is to encourage thought and open-mindedness. Each session is followed by some time for questions and discussion of the topics raised.

After the session, we’ll follow up with a toolkit to help consolidate key learnings. We’ll also follow up every few months to ask if the training has changed anything in your practise to help evaluate how effective it is.

Here is what some of our voters had to say about the training last year:

“It’s a really useful foundation to cover the science behind bias and it helps encourage us to be open-minded. Bias is presented as something we do not necessarily actively choose, but that we can actively/positively influence once we’re aware of it.”

“Useful for life and work. Everyone should do this training.”

“I think it was brilliant – the presenter was fantastic, relatable, accessible. She made it feel like a conversation rather than a lecture.”

“I think we all want to help diversity in our industry but often lack resources or opportunity to make real change – I felt that this session helped push a huge group of industry professionals a step in the right direction.”


Click here to register for one of our training sessions




Our Unconscious Bias training is supported by ScreenSkills using National Lottery funds awarded by the BFI as part of the Future Film Skills programme. ScreenSkills is the industry-led skills body for the UK’s screen-based creative industries – animation, film, games, television including children’s TV and high-end drama, VFX and immersive technology. They work across the whole of the country to ensure that UK screen has access now, and in the future, to the skills and talent needed for continued success. You can find out more about them here.


Endeavor help support our Unconscious Bias training. From the vanguard beginnings of the William Morris Agency to the advent of modern-day sports marketing by IMG to the bold formation of Endeavor, its company and clients have been a force of innovation for over a century. They have helped their clients thrive in the face of disruption while setting trends in talent representation, marketing and sponsorship; inspiring industry change in events and licensing; and helping reshape the digital landscape. You can find out more about them here.

Challenge Consultancy

Challenge Consultancy deliver our Unconscious Bias training. Founded in 1985 by Femi Otitoju, Challenge has grown from a one-person organisation into an association of trainers and consultants from a variety of backgrounds, offering a wide range of skills and expertise, all working with common aims and objectives. their training helps people understand the ethos underpinning policies and procedures and enables them to integrate equality into their everyday work practice, while empowering members of traditionally disadvantaged groups. You can find out more about them here.


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